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Unveiling the Dynamics of Youtuber Follower Stickiness: Insights from Social Identity and Uses and Gratification Theories

  • Yu WU

Student thesis: Master's Thesis

Date of Award27 Jun 2025
Original languageEnglish
SupervisorSteve Z S GUO (Supervisor)

User-Defined Keywords

  • Follower Stickiness
  • Social Identity
  • Uses and Gratification Theories

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