Understanding the Effect of Online Scarcity Messages on Consumer Behavior

  • Xiang HE

Student thesis: Doctoral Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award26 Jan 2026
Original languageEnglish
SupervisorMengxiang LI (Supervisor)

User-Defined Keywords

  • online scarcity message
  • literature analysis
  • regret theory
  • anticipated regret
  • e-commerce

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Documents

  • Full Text

    File: application/pdf, 1.68 MB

    Type: Thesis

  • Abstract & TOC

    File: application/pdf, 113 KB

    Type: Supplementary materials

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