The role of perceived risk in the relationship between perceived service quality and intention to buy through the Internet: a study of online shopping in Hong Kong

  • Mei Shan Cheng

    Student thesis: Master's Thesis


    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2002
    Original languageEnglish
    SupervisorNoel Y M SIU (Supervisor)

    User-Defined Keywords

    • China
    • Consumer behavior
    • Hong Kong
    • Teleshopping

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