The role of perceived risk in the relationship between perceived service quality and intention to buy through the Internet: a study of online shopping in Hong Kong

  • Mei Shan Cheng

Student thesis: Master's Thesis


Please refer to the "Abstract & TOC" file on the right side
Date of Award2002
Original languageEnglish

User-Defined Keywords

  • China
  • Consumer behavior
  • Hong Kong
  • Teleshopping

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