The interaction effects of social presence, recipient availability, urgency, relationship, and proximity on media selection: a cost minimization analysis

  • Xinbao Wilson Li

Student thesis: Doctoral Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2004
Original languageEnglish

User-Defined Keywords

  • Cost effectiveness
  • Mass media
  • Mass media and business
  • Public relations

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