The interaction effects of social presence, recipient availability, urgency, relationship, and proximity on media selection: a cost minimization analysis

  • Xinbao Wilson Li

    Student thesis: Doctoral Thesis

    Abstract

    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2004
    Original languageEnglish

    User-Defined Keywords

    • Cost effectiveness
    • Mass media
    • Mass media and business
    • Public relations

    Visibility

    • Full text is only available for download on campus.

    Cite this

    '