The interaction effects of social presence, recipient availability, urgency, relationship, and proximity on media selection: a cost minimization analysis

  • Xinbao Wilson Li

    Student thesis: Doctoral Thesis

    Abstract

    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2004
    Original languageEnglish
    SupervisorXinping SHI (Supervisor)

    User-Defined Keywords

    • Cost effectiveness
    • Mass media
    • Mass media and business
    • Public relations

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    Documents

    • Abstract & TOC

      File: application/pdf, 0.99 MB

      Type: Supplementary materials

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