The impact of imagery ability on image vividness: the case of HPV vaccine advertising

  • Fan Yang

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2013
Original languageEnglish
SupervisorSteve Z S GUO (Supervisor)

User-Defined Keywords

  • Advertising
  • Imagery (Psychology)
  • Papillomaviruses
  • Psychological aspects

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