The Effects of Sponsorship Literacy Intervention on Consumer Response to Sponsored Product Review Videos

  • Liuliu YANG

Student thesis: Master's Thesis


Please refer to the "Abstract & TOC" file on the right side
Date of Award27 Nov 2023
Original languageEnglish
SupervisorKineta H HUNG (Supervisor)

User-Defined Keywords

  • sponsorship disclosure
  • intervention
  • influencer marketing

Cite this