The Effects of Sponsorship Literacy Intervention on Consumer Response to Sponsored Product Review Videos

  • Liuliu YANG

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award27 Nov 2023
Original languageEnglish
SupervisorKineta H HUNG (Supervisor)

User-Defined Keywords

  • sponsorship disclosure
  • intervention
  • influencer marketing

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Documents

  • Full Text

    File: application/pdf, 5.22 MB

    Type: Thesis

  • Abstract & TOC

    File: application/pdf, 48.9 KB

    Type: Supplementary materials

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