The effects of self-relevance of the comparison dimensions and social comparison orientation on consumers' purchase behavior

  • Connie Li

    Student thesis: Master's Thesis


    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2010
    Original languageEnglish
    SupervisorGerard P PRENDERGAST (Supervisor)

    User-Defined Keywords

    • Advertising
    • Attitudes
    • Consumer behavior
    • Consumers
    • Marketing research
    • Research


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