The effects of self-relevance of the comparison dimensions and social comparison orientation on consumers' purchase behavior

  • Connie Li

Student thesis: Master's Thesis


Please refer to the "Abstract & TOC" file on the right side
Date of Award2010
Original languageEnglish
SupervisorGerard P PRENDERGAST (Supervisor)

User-Defined Keywords

  • Advertising
  • Attitudes
  • Consumer behavior
  • Consumers
  • Marketing research
  • Research

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