The effect of multiple co-branding: an exploration through associative learning theory

  • Xiaoxi Lian

    Student thesis: Master's Thesis


    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2010
    Original languageEnglish
    SupervisorAllan K K CHAN (Supervisor)

    User-Defined Keywords

    • Branding (Marketing)
    • Marketing research
    • Research


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