The effect of multiple co-branding: an exploration through associative learning theory

  • Xiaoxi Lian

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2010
Original languageEnglish
SupervisorAllan K K CHAN (Supervisor)

User-Defined Keywords

  • Branding (Marketing)
  • Marketing research
  • Research

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