Television advertising and idealized images of the "good life" among adolescents in rural China

  • Xiao Cai

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2008
Original languageEnglish

User-Defined Keywords

  • Advertising
  • Attitudes
  • China
  • Materialism
  • Psychological aspects
  • Teenagers
  • Television advertising

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