Television advertising and idealized images of the "good life" among adolescents in rural China

  • Xiao Cai

Student thesis: Master's Thesis


Please refer to the "Abstract & TOC" file on the right side
Date of Award2008
Original languageEnglish
SupervisorKara K W CHAN (Supervisor)

User-Defined Keywords

  • Advertising
  • Attitudes
  • China
  • Materialism
  • Psychological aspects
  • Teenagers
  • Television advertising


  • Full text is only available for download on campus.

Cite this