Strategic use of collective memory in advertising: the case of Cathay Pacific Airways' 60th anniversary ads

  • Wai Yee Yuen

Student thesis: Master's Thesis


Please refer to the "Abstract & TOC" file on the right side
Date of Award2010
Original languageEnglish
SupervisorJay H C CHANG (Supervisor)

User-Defined Keywords

  • Advertising
  • Branding (Marketing)
  • Cathay Pacific Airways
  • Collective memory
  • Marketing
  • Psychological aspects

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