Social Media Marketing on Facebook: The Role of Construal Level

  • Yvonne Wen Ling LEUNG

Student thesis: Doctoral Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award28 Jun 2022
Original languageEnglish
SupervisorCandy K Y HO (Supervisor)

User-Defined Keywords

  • social media
  • marketing strategy
  • Facebook
  • construal level theory
  • consumer engagement

Cite this

Documents

  • Full Text

    File: application/pdf, 5.28 MB

    Type: Thesis

  • Abstract & TOC

    File: application/pdf, 22.5 KB

    Type: Supplementary materials

'