Social Media Marketing on Facebook: The Role of Construal Level

  • Yvonne Wen Ling LEUNG

Student thesis: Doctoral Thesis


Please refer to the "Abstract & TOC" file on the right side
Date of Award28 Jun 2022
Original languageEnglish
SupervisorCandy K Y HO (Supervisor)

User-Defined Keywords

  • social media
  • marketing strategy
  • Facebook
  • construal level theory
  • consumer engagement

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