Selling through entertaining: the effect of humor in television advertising in Hong Kong

  • Fong Yee Chan

Student thesis: Master's Thesis


Please refer to the "Abstract & TOC" file on the right side
Date of Award2005
Original languageEnglish
SupervisorRingo C L MA (Supervisor)

User-Defined Keywords

  • Advertising
  • China
  • Hong Kong
  • Psychological aspects
  • Television advertising
  • Wit and humor in advertising

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