Product placement in television drama: effects of information overload and character attributes

  • Sze Kei Fanny Kong

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2011
Original languageEnglish
SupervisorKineta H HUNG (Supervisor)

User-Defined Keywords

  • China
  • Hong Kong
  • Product placement in mass media
  • Television advertising
  • Television plays
  • Chinese

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