Online advertising: why or why not ?

  • Wai Man Lam

    Student thesis: Master's Thesis

    Abstract

    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2005
    Original languageEnglish
    SupervisorRussell B. Williams (Supervisor) & Daryl Orris (Supervisor)

    User-Defined Keywords

    • China
    • Hong Kong
    • Case studies
    • Internet advertising
    • Internet marketing

    Cite this

    Documents

    • Abstract & TOC

      File: application/pdf, 74.4 KB

      Type: Supplementary materials

    '