Older Adults and Influencer Communication: Effect of Perceived Sponsored Disclosure and Advertising Mediation on Advertising Literacy and Attitudinal Outcomes

  • Yan WANG

Student thesis: Doctoral Thesis

Date of Award27 Jun 2025
Original languageEnglish
SupervisorKara K W CHAN (Supervisor)

User-Defined Keywords

  • advertising literacy
  • advertising disclosure
  • family mediation of advertising
  • peer mediation of advertising
  • third-person effect

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