It depends on how you focus on the self: effects of attractive models in advertising

  • Fan Hu

Student thesis: Doctoral Thesis


Please refer to the "Abstract & TOC" file on the right side
Date of Award2012
Original languageEnglish
SupervisorLing CHEN (Supervisor)

User-Defined Keywords

  • Advertising
  • Psychological aspects
  • Self-perception in women
  • Women in advertising


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