Investigating the effect of integrated product relevance on consumer response toward arts sponsor

  • Tak Yau Poon

    Student thesis: Master's Thesis


    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2004
    Original languageEnglish
    SupervisorGerard P PRENDERGAST (Supervisor)

    User-Defined Keywords

    • Art patronage
    • Marketing research
    • Product management


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