Investigating the effect of integrated product relevance on consumer response toward arts sponsor

  • Tak Yau Poon

    Student thesis: Master's Thesis

    Abstract

    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2004
    Original languageEnglish
    SupervisorGerard P PRENDERGAST (Supervisor)

    User-Defined Keywords

    • Art patronage
    • Marketing research
    • Product management

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    Documents

    • Abstract & TOC

      File: application/pdf, 867 KB

      Type: Supplementary materials

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