Investigating the effect of integrated product relevance on consumer response toward arts sponsor

  • Tak Yau Poon

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2004
Original languageEnglish

User-Defined Keywords

  • Art patronage
  • Marketing research
  • Product management

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Documents

  • Abstract & TOC

    File: application/pdf, 867 KB

    Type: Supplementary materials

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