Investigating consumers' responses to prefixed brand names: the effects of feature perceptibility and familiarity on categorization judgment

  • Dengfeng Yan

Student thesis: Master's Thesis


Please refer to the "Abstract & TOC" file on the right side
Date of Award2007
Original languageEnglish

User-Defined Keywords

  • Attitudes
  • Brand name products
  • Categorization (Psychology)
  • Consumers
  • Consumers' preferences
  • Psychological aspects

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