Investigating consumers' responses to prefixed brand names: the effects of feature perceptibility and familiarity on categorization judgment

  • Dengfeng Yan

    Student thesis: Master's Thesis


    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2007
    Original languageEnglish
    SupervisorAllan K K CHAN (Supervisor)

    User-Defined Keywords

    • Attitudes
    • Brand name products
    • Categorization (Psychology)
    • Consumers
    • Consumers' preferences
    • Psychological aspects


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