Interactivity as a Predictor of Mobile Gaming Stickiness: An Exploratory Study Based on the Theory of Interactive Media Effects

  • Xin XIN

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award29 Jun 2023
Original languageEnglish
SupervisorStephanie Jean TSANG (Supervisor)

User-Defined Keywords

  • Mobile games
  • User stickiness
  • Interactivity
  • Self-detremination
  • Theory of interactive media effects (TIME)

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Documents

  • Full Text

    File: application/pdf, 1.34 MB

    Type: Thesis

  • Abstract & TOC

    File: application/pdf, 59.2 KB

    Type: Supplementary materials

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