Interactivity as a Predictor of Mobile Gaming Stickiness: An Exploratory Study Based on the Theory of Interactive Media Effects

  • Xin XIN

Student thesis: Master's Thesis


Please refer to the "Abstract & TOC" file on the right side
Date of Award29 Jun 2023
Original languageEnglish
SupervisorStephanie Jean TSANG (Supervisor)

User-Defined Keywords

  • Mobile games
  • User stickiness
  • Interactivity
  • Self-detremination
  • Theory of interactive media effects (TIME)

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