From evaluating people to evaluating products: the effect of ascription versus achievement mind-set in consumer decisions

  • Zhi Wang

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2012
Original languageEnglish
SupervisorHenry FOCK (Supervisor)

User-Defined Keywords

  • Consumer behavior
  • Psychological aspects
  • Research

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