From evaluating people to evaluating products: the effect of ascription versus achievement mind-set in consumer decisions

  • Zhi Wang

    Student thesis: Master's Thesis


    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2012
    Original languageEnglish
    SupervisorHenry FOCK (Supervisor)

    User-Defined Keywords

    • Consumer behavior
    • Psychological aspects
    • Research


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