From evaluating people to evaluating products: the effect of ascription versus achievement mind-set in consumer decisions

  • Zhi Wang

    Student thesis: Master's Thesis

    Abstract

    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2012
    Original languageEnglish
    SupervisorHenry FOCK (Supervisor)

    User-Defined Keywords

    • Consumer behavior
    • Psychological aspects
    • Research

    Visibility

    • Full text is only available for download on campus.

    Cite this

    Documents

    • Abstract & TOC

      File: application/pdf, 111 KB

      Type: Supplementary materials

    '