Effects of product involvement and endorser type: computer print ads in Hong Kong

  • Shuet Yan Leung

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2000
Original languageEnglish

User-Defined Keywords

  • Advertising
  • Endorsements in advertising
  • Persuasion (Psychology)
  • Psychological aspects

Cite this

Documents

  • Abstract & TOC

    File: application/pdf, 129 KB

    Type: Supplementary materials

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