Department store image advertising in Hong Kong: management and customer responses

  • Siu Lun Luk

    Student thesis: Master's Thesis


    Please refer to the "Abstract & TOC" file on the right side
    Date of Award1995
    Original languageEnglish

    User-Defined Keywords

    • Advertising
    • China
    • Corporate image
    • Department stores
    • Hong Kong
    • Marketing
    • Research
    • Sales promotion

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