Department store image advertising in Hong Kong: management and customer responses

  • Siu Lun Luk

Student thesis: Master's Thesis


Please refer to the "Abstract & TOC" file on the right side
Date of Award1995
Original languageEnglish

User-Defined Keywords

  • Advertising
  • China
  • Corporate image
  • Department stores
  • Hong Kong
  • Marketing
  • Research
  • Sales promotion

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