Customer relationship strength in relationship marketing: an investigation with empirical evidence from the insurance industry in China

  • Guicheng Shi

    Student thesis: Doctoral Thesis


    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2005
    Original languageEnglish
    SupervisorAllan K K CHAN (Supervisor)

    User-Defined Keywords

    • China
    • Customer relations
    • Insurance companies
    • Relationship marketing


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