Converging consumer culture: an inter-cultural comparison of sex appeal advertising in Hong Kong, China, the United States and the United Kingdom

  • Wai Kei Vickie Ho

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2008
Original languageEnglish
SupervisorJohn H POWERS (Supervisor)

User-Defined Keywords

  • Advertising
  • Magazine
  • Cross-cultural studies
  • Sex in advertising
  • Women's periodicals

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