Consumer decision-making styles and the segmentation of the apparel market: a Chinese case

  • Shuk Yin Hui

    Student thesis: Master's Thesis

    Abstract

    Please refer to the "Abstract & TOC" file on the right side
    Date of Award1999
    Original languageEnglish

    User-Defined Keywords

    • China
    • Clothing trade
    • Consumer behavior

    Cite this

    Documents

    • Abstract & TOC

      File: application/pdf, 185 KB

      Type: Supplementary materials

    '