Communication strategies used in online complaint communication: effects on customer satisfaction, corporate image and word of mouth communication

  • Sze Man Gabrielle Chan

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2002
Original languageEnglish

User-Defined Keywords

  • Communication
  • Consumer complaints
  • Customer relations
  • Data processing
  • Management
  • Technological innovations

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