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Communicating and Engaging with Consumers in China’s Social Media:A Dialogic Communication Approach

  • Qiongyao HUANG

Student thesis: Doctoral Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award27 Feb 2023
Original languageEnglish
SupervisorRegina Y R CHEN (Supervisor)

User-Defined Keywords

  • Chinese corporation–consumer dialogic communication
  • Consumer–brand identification
  • Consumer–corporation engagement
  • Gratifications
  • Social media

Cite this

Documents

  • Full Text

    File: application/pdf, 2.69 MB

    Type: Thesis

  • Abstract & TOC

    File: application/pdf, 125 KB

    Type: Supplementary materials

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