Brand naming practices in China: an exploratory research into brand naming porcess of companies in Guanzhou and Shanghai

  • Yi Zhang

    Student thesis: Master's Thesis


    Please refer to the "Abstract & TOC" file on the right side
    Date of Award1999
    Original languageEnglish

    User-Defined Keywords

    • Brand name products
    • China
    • Guangzhou Shi
    • Shanghai

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