Audiences' evaluation process in organizational crisis: a study of consumers in Hong Kong

  • Ka Man Betty Lee

Student thesis: Doctoral Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2001
Original languageEnglish

User-Defined Keywords

  • China
  • Consumer behavior
  • Corporate image
  • Crisis management
  • Hong Kong

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Documents

  • Abstract & TOC

    File: application/pdf, 156 KB

    Type: Supplementary materials

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