A study of team sponsorship: perceived team performance and presence of sports stars as cues affecting purchase intention

  • May Ki Heidi Ngan

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2006
Original languageEnglish

User-Defined Keywords

  • Consumer psychology
  • Case studies
  • Economic aspects
  • Sports
  • Sports sponsorship

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