A study of team sponsorship: perceived team performance and presence of sports stars as cues affecting purchase intention

  • May Ki Heidi Ngan

    Student thesis: Master's Thesis


    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2006
    Original languageEnglish
    SupervisorGerard P PRENDERGAST (Supervisor)

    User-Defined Keywords

    • Consumer psychology
    • Case studies
    • Economic aspects
    • Sports
    • Sports sponsorship


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