A self-based perspective for consumer-brand relationship: understanding the role of brand attachment in brand equity creation

  • Man Ching Kwan

    Student thesis: Master's Thesis


    Please refer to the "Abstract & TOC" file on the right side
    Date of Award2011
    Original languageEnglish
    SupervisorGerard P PRENDERGAST (Supervisor)

    User-Defined Keywords

    • Brand loyalty
    • Brand name products
    • Branding (Marketing)


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