Abstract
Please refer to the "Abstract & TOC" file on the right sideDate of Award | 2011 |
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Original language | English |
Supervisor | Gerard P PRENDERGAST (Supervisor) |
User-Defined Keywords
- Brand loyalty
- Brand name products
- Branding (Marketing)
Student thesis: Master's Thesis
Date of Award | 2011 |
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Original language | English |
Supervisor | Gerard P PRENDERGAST (Supervisor) |