認識廣告背後的文化價值觀: 以內容分析探討中國大陸及香港的護膚/化妝品雜誌廣告中表達的「洋化」價值

  • 蕭韻琪

Student thesis: Master's Thesis

Abstract

Please refer to the "Abstract & TOC" file on the right side
Date of Award2005
Original languageChinese (Traditional)

User-Defined Keywords

  • Advertising
  • China
  • Cosmetics
  • Hong Kong
  • Social aspects

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