本研究以计划行为理论、态度情境行为理论、制度理论为基础，从社会心理学出发，对个体基于心理反应过程的低碳消费行为及其情境因素进行了研究。通过实证研究发现，低碳消费态度和低碳消费主观规范对低碳消费行为的影响是通过低碳消费意向实现的。低碳消费意向在低碳消费态度和低碳主观规范与低碳消费行为的关系构建中起到中介效应。结果表明，低碳消费态度和低碳消费主观规范均与低碳行为意向之间显著正相关，低碳行为意向和低碳消费行为之间显著正相关。低碳消费意向是低碳消费态度和低碳消费行为的部分中介，低碳消费意向还是低碳消费主观规范和低碳消费行为的完全中介。同时，本研究也发现便利条件对低碳消费意向和低碳消费行为之间的关系起正向调节作用。Based on the Theory of Planned Behavior, Attitude-Context-Behavior Theory and Institutional Theory, this study explores low-carbon consumption behavior based on Psychological reaction process and its context factors from the perspective of social psychology.Empirical research shows that Low Carbon Consumption Attitudes(LCCA) and Low Carbon Consumption Subjective Norms(LCCSN) influence Low Carbon Consumption Behavior(LCCB) through Low Carbon Consumption Intention(LCCI). The results show that both LCCA and LCCSN have significant positive correlations with LCCI, and LCCI has significant positive correlations with LCCB. LCCI is partial mediation between LCCA and LCCB , LCCI is also complete mediation between LCCSN and LCCB. Meanwhile, this article infer that facilitating conditions have moderating effects which strengthen the positive relationship between LCCSN and LCCI.
|Date of Award||12 Jul 2019|
|Original language||Chinese (Simplified)|
|Supervisor||Liqun WEI (Supervisor)|
- Consumer behavior
- Environmental aspects
- Psychological aspects