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Yuan and marketing: The perception of Chinese owner-managers
Wai sum Siu
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Corresponding author for this work
Research output
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Contribution to journal
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Journal article
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peer-review
10
Citations (Scopus)
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Keyphrases
Yuan
100%
Owner-managers
100%
Entrepreneurship
25%
Believers
25%
Firm Performance
12%
Hong Kong
12%
Taiwanese
12%
Small to Medium Size Enterprises
12%
North America
12%
Two Dimensional Model
12%
Interdependence
12%
Entrepreneurship Research
12%
Generalized Expectancies
12%
Indigenous Models
12%
Narrative Analysis
12%
External Control
12%
External Locus of Control
12%
Marketing Practices
12%
Marketing Executive
12%
Optimal Scaling
12%
Scaling Method
12%
Social Sciences
Chinese
100%
Entrepreneurship
100%
Psychology
33%
Hong Kong
33%
North America
33%
Interdependence
33%
Monograph
33%
Locus of Control
33%
Psychology
Psychology
100%
Narrative Analysis
100%
Locus of Control
100%
Economics, Econometrics and Finance
Marketing
100%