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Youths' attitudes toward banking services and bank advertising in China
Kara Chan
,
Lennon Tsang
Department of Communication Studies
Research output
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Chapter in book/report/conference proceeding
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Conference proceeding
31
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Dive into the research topics of 'Youths' attitudes toward banking services and bank advertising in China'. Together they form a unique fingerprint.
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Keyphrases
China
100%
Youth Attitudes
100%
Banking Services
100%
Mobile Application
18%
Banking
18%
Commercial Banks
18%
Web Application
18%
Local Banks
18%
Older Adults
9%
China Provinces
9%
University Students
9%
Contemporary World
9%
Urban Areas
9%
Banking Industry
9%
TV Advertising
9%
Urban Population
9%
Online Advertising
9%
Storytelling
9%
High School Students
9%
Bank of China
9%
Product Diversification
9%
Market Segment
9%
Marketing Tools
9%
Outdoor Advertising
9%
Sense of Humor
9%
Shandong Province
9%
Foreign Banks
9%
Financial Services
9%
Central Bank
9%
Banking Market
9%
Government Owned
9%
TV Movies
9%
Banking Business
9%
Humor Appeals
9%
Good Story
9%
Ad Content
9%
Consumer Promotions
9%
Exposure Frequency
9%
Youth Perceptions
9%
Marketing Tactics
9%
Regulatory Commission
9%
Unaided Recall
9%
People's Bank of China
9%
Economics, Econometrics and Finance
Marketing
100%
Commercial Bank
100%
Industry
50%
Metropolitan Area
50%
Sales Promotion
50%
International Bank
50%
Financial Services
50%
Central Bank
50%
Medicine and Dentistry
Humor
100%
Urban Population
50%
College Student
50%