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Young adults’ perceptions of personal loan commercials
Fei Fan,
Kara K W Chan
*
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Corresponding author for this work
School of Continuing Education
Department of Communication Studies
Research output
:
Contribution to journal
›
Journal article
›
peer-review
3
Citations (Scopus)
77
Downloads (Pure)
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Dive into the research topics of 'Young adults’ perceptions of personal loan commercials'. Together they form a unique fingerprint.
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Keyphrases
Older Adults
100%
Personal Loans
100%
Adult Perception
100%
Young Consumers
16%
Television Commercials
8%
Advertisers
8%
Politicians
8%
Small Sample Size
8%
Design Methodology
8%
Hong Kong People
8%
Materialism
8%
Age Groups
8%
Employers
8%
Consumer Response
8%
Product Features
8%
Survey Methodology
8%
Lenders
8%
Socially Responsible Marketing
8%
Overspending
8%
Financial Literacy
8%
Personal Debt
8%
Product Benefit
8%
Debt Problems
8%
Counselors
8%
Negative Brand Image
8%
Social Sciences
Advertising
100%
Young Adults
100%
Hong Kong
14%
Authors
14%
Brand Image
14%
Credit
14%
TV
14%