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Young adults’ perceptions of personal loan commercials
Fei Fan,
Kara K W Chan
*
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Corresponding author for this work
School of Continuing Education
Department of Communication Studies
Research output
:
Contribution to journal
›
Journal article
›
peer-review
2
Citations (Scopus)
7
Downloads (Pure)
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Dive into the research topics of 'Young adults’ perceptions of personal loan commercials'. Together they form a unique fingerprint.
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Business & Economics
Young Adults
100%
Loans
65%
Young Consumers
19%
Debt
15%
Sample Size
10%
Survey Methodology
9%
Materialism
9%
Credit Policy
9%
Financial Literacy
9%
Consumer Response
8%
Employers
8%
Age Groups
8%
Brand Image
8%
Small Sample
7%
Borrowing
7%
Marketing
7%
Hong Kong
7%
Demographics
6%
Marketers
6%
Policymaker
6%
Design Methodology
3%
Social Sciences
loan
85%
young adult
73%
indebtedness
15%
money
12%
materialism
9%
methodology
8%
counselor
7%
credit
6%
age group
6%
Hong Kong
6%
marketing
6%
employer
6%
data analysis
6%
literacy
5%
university
3%
interview
3%