Young adults’ perception of TV advertisements employing celebrities with traditional and non-traditional gender images in China

Jingyi Zhang; Kara Chan; Fei Fan

Young adults’ perception of TV advertisements employing celebrities with traditional and non-traditional gender images in China

Jingyi Zhang
, Kara Chan
, Fei Fan

Research output: Contribution to conference › Conference paper › peer-review

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Original language	English
Publication status	Published - 24 Jun 2021
Event	The 19th International Conference on Research in Advertising, ICORIA 2021 - Bordeaux, France Duration: 24 Jun 2021 → 26 Jun 2021 http://www.europeanadvertisingacademy.org/conference-2021/ (Link to conference website) https://www.europeanadvertisingacademy.org/docs/2021/ICORIA-2021-programme-detailed.pdf (Link to conference programme)

Conference

Conference	The 19th International Conference on Research in Advertising, ICORIA 2021
Country/Territory	France
City	Bordeaux
Period	24/06/21 → 26/06/21
Internet address	http://www.europeanadvertisingacademy.org/conference-2021/ (Link to conference website) https://www.europeanadvertisingacademy.org/docs/2021/ICORIA-2021-programme-detailed.pdf (Link to conference programme)

Cite this

@conference{87f60cb23005473a9d5ec2a01810a308,

title = "Young adults{\textquoteright} perception of TV advertisements employing celebrities with traditional and non-traditional gender images in China",

author = "Jingyi Zhang and Kara Chan and Fei Fan",

year = "2021",

month = jun,

day = "24",

language = "English",

note = "The 19th International Conference on Research in Advertising, ICORIA 2021 ; Conference date: 24-06-2021 Through 26-06-2021",

url = "http://www.europeanadvertisingacademy.org/conference-2021/, https://www.europeanadvertisingacademy.org/docs/2021/ICORIA-2021-programme-detailed.pdf",

}

TY - CONF

T1 - Young adults’ perception of TV advertisements employing celebrities with traditional and non-traditional gender images in China

AU - Zhang, Jingyi

AU - Chan, Kara

AU - Fan, Fei

PY - 2021/6/24

Y1 - 2021/6/24

UR - http://www.europeanadvertisingacademy.org/conference-2021/

UR - http://www.europeanadvertisingacademy.org/docs/2021/ICORIA-2021-programme-detailed.pdf

M3 - Conference paper

T2 - The 19th International Conference on Research in Advertising, ICORIA 2021

Y2 - 24 June 2021 through 26 June 2021

ER -

Young adults’ perception of TV advertisements employing celebrities with traditional and non-traditional gender images in China

Conference

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Cite this