Young adults’ perception of TV advertisements employing celebrities with traditional and non-traditional gender images in China

Jingyi Zhang, Kara Chan, Fei FAN

Research output: Contribution to conferencePaperpeer-review

2 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 24 Jun 2021
EventThe 19th International Conference on Research in Advertising (ICORIA 2021) - Bordeaux, France
Duration: 24 Jun 202126 Jun 2021

Conference

ConferenceThe 19th International Conference on Research in Advertising (ICORIA 2021)
Country/TerritoryFrance
CityBordeaux
Period24/06/2126/06/21

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