Why users keep answering questions in online question answering communities: A theoretical and empirical investigation

Xiao Ling Jin, Zhongyun Zhou*, Matthew K.O. Lee, Christy M K CHEUNG

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    128 Citations (Scopus)

    Abstract

    This study theorized and validated a model of knowledge sharing continuance in a special type of online community, the online question answering (Q&A) community, in which knowledge exchange is reflected mainly by asking and answering specific questions. We created a model that integrated knowledge sharing factors and knowledge self-efficacy into the expectation confirmation theory. The hypotheses derived from this model were empirically validated using an online survey conducted among users of a famous online Q&A community in China, "Yahoo! Answers China". The results suggested that users' intention to continue sharing knowledge (i.e., answering questions) was directly influenced by users' ex-post feelings as consisting of two dimensions: satisfaction, and knowledge self-efficacy. Based on the obtained results, we also found that knowledge self-efficacy and confirmation mediated the relationship between benefits and satisfaction.

    Original languageEnglish
    Pages (from-to)93-104
    Number of pages12
    JournalInternational Journal of Information Management
    Volume33
    Issue number1
    DOIs
    Publication statusPublished - Feb 2013

    Scopus Subject Areas

    • Information Systems
    • Computer Networks and Communications
    • Library and Information Sciences

    User-Defined Keywords

    • Benefits of answering questions
    • Confirmation
    • Continuance intention to answer questions
    • Knowledge self-efficacy
    • Online question answering communities
    • Satisfaction

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