TY - GEN
T1 - Why do we post on social shopping communities?
AU - Liu, Ivy L.B.
AU - Lee, Matthew K.O.
AU - CHEUNG, Christy M K
N1 - Copyright:
Copyright 2013 Elsevier B.V., All rights reserved.
PY - 2012/7
Y1 - 2012/7
N2 - Social shopping communities, representing a special form of social media, have offered fertile ground for members to communicate their opinions and exchange product information. The goal of our paper is to understand this new business model of social shopping communities and investigate why members voluntarily share information on social shopping communities. We integrate theories of collective action and social capital theory to construct a research model for investigating the motivations behind members' posting behavior. By analyzing panel data collected from a social shopping community, we found that members posting behavior is determined by reputation, enjoyment of helping, network centrality, member expertise, as well as reciprocity. The results of this study provide important implications for both research and practice.
AB - Social shopping communities, representing a special form of social media, have offered fertile ground for members to communicate their opinions and exchange product information. The goal of our paper is to understand this new business model of social shopping communities and investigate why members voluntarily share information on social shopping communities. We integrate theories of collective action and social capital theory to construct a research model for investigating the motivations behind members' posting behavior. By analyzing panel data collected from a social shopping community, we found that members posting behavior is determined by reputation, enjoyment of helping, network centrality, member expertise, as well as reciprocity. The results of this study provide important implications for both research and practice.
KW - Customer knowledge management
KW - Panel data
KW - Posting behavior
KW - Social capital
KW - Social commerce
KW - Social shopping community
UR - http://www.scopus.com/inward/record.url?scp=84877856069&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84877856069
SN - 9780615663463
SN - 9781622768271
T3 - 18th Americas Conference on Information Systems 2012, AMCIS 2012
SP - 3051
BT - AMCIS 2012 Proceedings
T2 - AMCIS 2012: 18th Americas Conference on Information Systems
Y2 - 9 August 2012 through 12 August 2012
ER -