TY - JOUR
T1 - Why blog? (then and now)
T2 - Exploring the motivations for blogging by popular american political bloggers
AU - Ekdale, Brian
AU - Namkoong, Kang
AU - FUNG, Timothy K F
AU - Perlmutter, David D.
N1 - Copyright:
Copyright 2010 Elsevier B.V., All rights reserved.
PY - 2010/2
Y1 - 2010/2
N2 - Despite the impact that influential American political bloggers have had on public policies and the mainstream media agenda in recent years, very little research is currently available on the most widely read political bloggers.Through a survey of 66 top American political bloggers, the present study examines this elite group by analyzing their initial and current motivations for blogging as well as their online and offline behaviors. The findings demonstrate that nearly all motivations for blogging have increased over time, with the most substantial increases occurring in extrinsic motivations. The results also reveal a significant association between extrinsic motivations and blogger online and offline political participation. This study demonstrates that future research on political blogs needs to look beyond blog readers and blog content and investigate the influential political bloggers themselves.
AB - Despite the impact that influential American political bloggers have had on public policies and the mainstream media agenda in recent years, very little research is currently available on the most widely read political bloggers.Through a survey of 66 top American political bloggers, the present study examines this elite group by analyzing their initial and current motivations for blogging as well as their online and offline behaviors. The findings demonstrate that nearly all motivations for blogging have increased over time, with the most substantial increases occurring in extrinsic motivations. The results also reveal a significant association between extrinsic motivations and blogger online and offline political participation. This study demonstrates that future research on political blogs needs to look beyond blog readers and blog content and investigate the influential political bloggers themselves.
KW - Bloggers
KW - Extrinsic and intrinsic motivations
KW - Political blogs
KW - Political participation
UR - http://www.scopus.com/inward/record.url?scp=77949381016&partnerID=8YFLogxK
U2 - 10.1177/1461444809341440
DO - 10.1177/1461444809341440
M3 - Journal article
AN - SCOPUS:77949381016
SN - 1461-4448
VL - 12
SP - 217
EP - 234
JO - New Media and Society
JF - New Media and Society
IS - 2
ER -