Who Sets the Agenda? the Dynamic Agenda Setting of the Wildlife Issue on Social Media

Xiaohui Wang, Liang Chen*, Jingyuan Shi, Hongjie Tang

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

18 Citations (Scopus)
16 Downloads (Pure)


Following the COVID-19’s outbreak in China, wildlife-related issues such as wildlife management and conservation made headlines around the world due to the potential zoonotic nature of the newly discovered coronavirus. In our study, we examined the dynamic interaction of the news agenda and public agenda concerning wildlife-related issues on social media after COVID-19’s outbreak. Using big data analytics, we automatically extracted the agendas’ attributes and networks from 110,549 social media posts made from January 1 to April 8, 2020, and investigated the effect of second- and third-level dynamic agenda setting in a time series analysis. Our findings suggest that the agenda-setting effect of wildlife-related issues on social media was not a single-step, unidirectional action but a reciprocal, dynamic interaction constantly constructed by news outlets and the general public.

Original languageEnglish
Pages (from-to)245-262
Number of pages18
JournalEnvironmental Communication
Issue number3
Early online date12 Apr 2021
Publication statusPublished - 3 Apr 2023

Scopus Subject Areas

  • Environmental Science (miscellaneous)
  • Management, Monitoring, Policy and Law

User-Defined Keywords

  • big data analytics
  • COVID-19
  • Dynamic agenda setting
  • social media
  • wildlife-related issues


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