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When Waste Costs: The Influence of Price on Consumers' Perceived Waste and Purchase Intention of an Excessive Amount of Product

  • Tao TAO
  • , Robert Wyer Jr.

    Research output: Contribution to conferenceConference paperpeer-review

    Original languageEnglish
    Publication statusPublished - 11 Oct 2018
    Event49th Annual Conference of the Association for Consumer Research, ACR 2018 - Hilton Anatole Hotel, Dallas, United States
    Duration: 11 Oct 201814 Oct 2018
    https://acr.memberclicks.net/assets/docs/978-0-915552-25-2_txt_001.pdf

    Conference

    Conference49th Annual Conference of the Association for Consumer Research, ACR 2018
    Country/TerritoryUnited States
    CityDallas
    Period11/10/1814/10/18
    Internet address

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