Abstract
Can anthropomorphism contribute to the regulation of sadness? In three studies, we demonstrated that anthropomorphic (vs. neutral) thinking decreased the intensity of sadness experience. We suggest that psychological detachment explains this effect. This result offers fresh insights to research on emotions and anthropomorphism, and has implications for consumer well-being.
Original language | English |
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Title of host publication | ACR 2017 San Diego - Proceedings |
Editors | Ayelet Gneezy, Vladas Griskevicius, Patti Williams |
Publisher | Association for Consumer Research |
Pages | 1068-1068 |
Number of pages | 1 |
ISBN (Print) | 9780915552771 |
Publication status | Published - 26 Oct 2017 |
Event | 48th Annual Conference of the Association for Consumer Research, ACR 2017 - Manchester Grand Hyatt Hotel, San Diego, United States Duration: 26 Oct 2017 → 29 Oct 2017 https://acr.memberclicks.net/assets/docs/2017vol45.pdf |
Publication series
Name | Advances in Consumer Research |
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Publisher | Association for Consumer Research |
Volume | 45 |
ISSN (Print) | 0098-9258 |
Conference
Conference | 48th Annual Conference of the Association for Consumer Research, ACR 2017 |
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Country/Territory | United States |
City | San Diego |
Period | 26/10/17 → 29/10/17 |
Internet address |