When Sadness Comes Alive, Will It Be Less Painful? the Effects of Anthropomorphism on Sadness Regulation (Abstract)

Li Yang, Fangyuan Chen, Rocky Peng Chen

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    Abstract

    Can anthropomorphism contribute to the regulation of sadness? In three studies, we demonstrated that anthropomorphic (vs. neutral) thinking decreased the intensity of sadness experience. We suggest that psychological detachment explains this effect. This result offers fresh insights to research on emotions and anthropomorphism, and has implications for consumer well-being.
    Original languageEnglish
    Title of host publicationACR 2017 San Diego - Proceedings
    EditorsAyelet Gneezy, Vladas Griskevicius, Patti Williams
    PublisherAssociation for Consumer Research
    Pages1068-1068
    Number of pages1
    ISBN (Print)9780915552771
    Publication statusPublished - 26 Oct 2017
    Event48th Annual Conference of the Association for Consumer Research, ACR 2017 - Manchester Grand Hyatt Hotel, San Diego, United States
    Duration: 26 Oct 201729 Oct 2017
    https://acr.memberclicks.net/assets/docs/2017vol45.pdf

    Publication series

    NameAdvances in Consumer Research
    PublisherAssociation for Consumer Research
    Volume45
    ISSN (Print)0098-9258

    Conference

    Conference48th Annual Conference of the Association for Consumer Research, ACR 2017
    Country/TerritoryUnited States
    CitySan Diego
    Period26/10/1729/10/17
    Internet address

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