When “not sponsored” works: some preliminary evidence

Wen Yan Wang; Junfeng Zhang

When “not sponsored” works: some preliminary evidence

Wen Yan Wang^*
, Junfeng Zhang

^*Corresponding author for this work

Department of Management, Marketing and Information Systems

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 24 Jul 2026
Event	2026 AMA Summer Academic Conference - Denver, United States Duration: 24 Jul 2026 → 26 Jul 2026 https://www.ama.org/events/academic/2026-ama-summer-academic-conference/ (Conference website) https://46387974.fs1.hubspotusercontent-na1.net/hubfs/46387974/Academic%20Conferences/FY27SummerConferenceProgram.pdf (Conference program)

Conference

Conference	2026 AMA Summer Academic Conference
Country/Territory	United States
City	Denver
Period	24/07/26 → 26/07/26
Internet address	https://www.ama.org/events/academic/2026-ama-summer-academic-conference/ (Conference website) https://46387974.fs1.hubspotusercontent-na1.net/hubfs/46387974/Academic%20Conferences/FY27SummerConferenceProgram.pdf (Conference program)

Cite this

@conference{92712bd641d0444b807e150b927f3b84,

title = "When “not sponsored” works: some preliminary evidence",

author = "Wang, \{Wen Yan\} and Junfeng Zhang",

year = "2026",

month = jul,

day = "24",

language = "English",

note = "2026 AMA Summer Academic Conference ; Conference date: 24-07-2026 Through 26-07-2026",

url = "https://www.ama.org/events/academic/2026-ama-summer-academic-conference/, https://46387974.fs1.hubspotusercontent-na1.net/hubfs/46387974/Academic\%20Conferences/FY27SummerConferenceProgram.pdf",

}