Fingerprint
Dive into the research topics of 'When do consumers value positive vs. negative reviews? An empirical investigation of confirmation bias in online word of mouth'. Together they form a unique fingerprint.- Sort by:
- Weight
- Alphabetically
When do consumers value positive vs. negative reviews? An empirical investigation of confirmation bias in online word of mouth
Dezhi Yin, Sabyasachi Mitra, Han Zhang
Research output: Contribution to journal › Journal article › peer-review
307
Citations
(Scopus)