What matters most in the responses to political campaign posts on social media: The candidate, message frame, or message format?

Shu Yan Benson Lam, Mei Fung Meily Cheung, Wai Han Lo*

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

7 Citations (Scopus)

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Keyphrases

Computer Science

Psychology

Social Sciences