What Does Repertoire Complexity Mean in the E-marketplace?: Evidence from a Longitudinal Study

Jicheng Zeng; Yulin Fang; Huifang Li

What Does Repertoire Complexity Mean in the E-marketplace? Evidence from a Longitudinal Study

Jicheng Zeng, Yulin Fang^*, Huifang Li

^*Corresponding author for this work

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

Although it is imperative for sellers to simultaneously and dynamically use multiple platform-based functions (PBFs) to improve sales performance in e-marketplaces, little is known about the temporal nature of repertoire complexity in influencing sales performance over time. Moreover, existing studies have overlooked the potential curvilinear effects of sellers’ repertoire complexity on sales performance. Extending the competitive dynamic literature on temporal changes in competitive repertoire and action sequences to the context, this study conceptualizes two dimensions of repertoire complexity in the e-marketplace, repertoire diversity (i.e., horizontal nature) and repertoire variability (i.e., vertical nature), and proposes a research model that incorporates their curvilinear effects on sales performance. A 10-month longitudinal dataset of 1060 sellers in the Taobao apparel industry was employed to test the proposed research model. The findings suggest a nuanced understanding of PBF repertoire characteristics. The research and practical implications are discussed.

Original language	English
Title of host publication	PACIS 2022 Proceedings
Publisher	Association for Information Systems
Number of pages	17
ISBN (Electronic)	9781958200018
Publication status	Published - Jul 2022
Event	26th Pacific Asia Conference on Information Systems, PACIS 2022 - Online, Taipei-Sydney Duration: 5 Jul 2022 → 9 Jul 2022 https://aisel.aisnet.org/pacis2022/ (Conference Proceeding)

Conference

Conference	26th Pacific Asia Conference on Information Systems, PACIS 2022
City	Online, Taipei-Sydney
Period	5/07/22 → 9/07/22
Internet address	https://aisel.aisnet.org/pacis2022/ (Conference Proceeding)

User-Defined Keywords

Competitive dynamic
platform-based functions
repertoire variability
repertoire complexity
e-marketplace sellers

Access to Document

https://aisel.aisnet.org/pacis2022/103

Cite this

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title = "What Does Repertoire Complexity Mean in the E-marketplace?: Evidence from a Longitudinal Study",

abstract = "Although it is imperative for sellers to simultaneously and dynamically use multiple platform-based functions (PBFs) to improve sales performance in e-marketplaces, little is known about the temporal nature of repertoire complexity in influencing sales performance over time. Moreover, existing studies have overlooked the potential curvilinear effects of sellers{\textquoteright} repertoire complexity on sales performance. Extending the competitive dynamic literature on temporal changes in competitive repertoire and action sequences to the context, this study conceptualizes two dimensions of repertoire complexity in the e-marketplace, repertoire diversity (i.e., horizontal nature) and repertoire variability (i.e., vertical nature), and proposes a research model that incorporates their curvilinear effects on sales performance. A 10-month longitudinal dataset of 1060 sellers in the Taobao apparel industry was employed to test the proposed research model. The findings suggest a nuanced understanding of PBF repertoire characteristics. The research and practical implications are discussed.",

keywords = "Competitive dynamic, platform-based functions, repertoire variability, repertoire complexity, e-marketplace sellers",

author = "Jicheng Zeng and Yulin Fang and Huifang Li",

note = "This study is primary supported by the Hong Kong Research Grants Council [Project No. 11509420] and the National Natural Science Foundation of China (NSFC) [Project No. and 71601027]. The third author thanks for the support of MOE (Ministry of Education in China) Project of Humanities and Social Sciences [Project No. 21YJC630058]. Publisher Copyright: {\textcopyright} 2022 PACIS. ; 26th Pacific Asia Conference on Information Systems, PACIS 2022 ; Conference date: 05-07-2022 Through 09-07-2022",

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N1 - This study is primary supported by the Hong Kong Research Grants Council [Project No. 11509420] and the National Natural Science Foundation of China (NSFC) [Project No. and 71601027]. The third author thanks for the support of MOE (Ministry of Education in China) Project of Humanities and Social Sciences [Project No. 21YJC630058]. Publisher Copyright: © 2022 PACIS.

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N2 - Although it is imperative for sellers to simultaneously and dynamically use multiple platform-based functions (PBFs) to improve sales performance in e-marketplaces, little is known about the temporal nature of repertoire complexity in influencing sales performance over time. Moreover, existing studies have overlooked the potential curvilinear effects of sellers’ repertoire complexity on sales performance. Extending the competitive dynamic literature on temporal changes in competitive repertoire and action sequences to the context, this study conceptualizes two dimensions of repertoire complexity in the e-marketplace, repertoire diversity (i.e., horizontal nature) and repertoire variability (i.e., vertical nature), and proposes a research model that incorporates their curvilinear effects on sales performance. A 10-month longitudinal dataset of 1060 sellers in the Taobao apparel industry was employed to test the proposed research model. The findings suggest a nuanced understanding of PBF repertoire characteristics. The research and practical implications are discussed.

AB - Although it is imperative for sellers to simultaneously and dynamically use multiple platform-based functions (PBFs) to improve sales performance in e-marketplaces, little is known about the temporal nature of repertoire complexity in influencing sales performance over time. Moreover, existing studies have overlooked the potential curvilinear effects of sellers’ repertoire complexity on sales performance. Extending the competitive dynamic literature on temporal changes in competitive repertoire and action sequences to the context, this study conceptualizes two dimensions of repertoire complexity in the e-marketplace, repertoire diversity (i.e., horizontal nature) and repertoire variability (i.e., vertical nature), and proposes a research model that incorporates their curvilinear effects on sales performance. A 10-month longitudinal dataset of 1060 sellers in the Taobao apparel industry was employed to test the proposed research model. The findings suggest a nuanced understanding of PBF repertoire characteristics. The research and practical implications are discussed.

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