Abstract
The present study is to examine what dimensions constitute a good corporate image in the eyes of Chinese educated public in Hong Kong. Two hundred and fifty-four (54 males and 200 females) undergraduate students in Hong Kong participated in the present study. An empirical measure called Corporate Image Scale was developed and used. Varimax factor analysis revealed seven meaningful factors. Moreover, the predictability of each factor was examined. Implications of findings are discussed.
| Original language | English |
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| Publication status | Published - Aug 1999 |
| Event | 82nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 1999 - New Orleans, LA, United States Duration: 4 Aug 1999 → 7 Aug 1999 |
Conference
| Conference | 82nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 1999 |
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| Country/Territory | United States |
| City | New Orleans, LA |
| Period | 4/08/99 → 7/08/99 |